Products in magazines
By Noah Veltman
These stats are taken from the June 2014 issue of each magazine. Products are only counted if there is a price listed and if they were promoted in an editorial section rather than an advertisement.
% of pages that are ads
InStyle
53%
Vogue
51%
Real Simple
48%
Cosmopolitan
45%
GQ
44%
Food & Wine
44%
Outside
41%
Esquire
40%
O, the Oprah Magazine
39%
New York Magazine
38%
Products per non-ad page
InStyle
4/page
Cosmopolitan
2.4/page
O, the Oprah Magazine
1.9/page
Outside
1.4/page
GQ
1.4/page
Real Simple
1.3/page
Esquire
1/page
Vogue*
0.6/page
Food & Wine
0.4/page
New York Magazine
0.3/page
Median product price
Vogue*
$873
Esquire
$228
GQ
$150
Outside
$139
InStyle
$108
O, the Oprah Magazine
$103
Real Simple
$70
Cosmopolitan
$63
New York Magazine
$46
Food & Wine
$29
Total product price
InStyle
$148,909
Vogue*
$90,693
GQ
$85,810
Outside
$81,420
Esquire
$60,047
New York Magazine
$55,695
Cosmopolitan
$40,246
O, the Oprah Magazine
$34,676
Food & Wine
$17,880
Real Simple
$15,851
* Most products featured in Vogue only have a price listed in an index at the back of the magazine. If those products were included, Vogue would average 1.6 products per non-ad page with a median price of $850 and a total price of $343,368.